Strategy, intensification, land, buildings, taxes, SWOT analysis. Alternative strategy for Tulungagung Regency Administration in order to increase PBB P2 revenue includes five alternatives based on their priority sequence - strategy on employee affairs, e-government, institutional, social and legal aspects. The research results show that internal environment affecting PBB P2 revenue in Tulungagung Regency consists of institutional and employee affairs aspects. This research is classified as descriptive research through qualitative approach. The problem arises as closed list system in Law No 28/2009 on Regional Tax and Regional Retribution as well as the amount of PBB P2 revenue realization during 2014-2017 tends to be below potential number which can be obtained. Hapsari Mega Tunjung*, Domai Tjahjanulin, Hidayati Firdaįaculty of Administrative Science, University of Brawijaya, Indonesia *E-mail: research discusses intensification strategy (PBB P2) of rural and urban land and building tax revenue in Tulungagung Regency through SWOT analysis. INTENSIFICATION STRATEGY OF RURAL AND URBAN LAND AND BUILDING TAX REVENUE IN TULUNGAGUNG REGENCY
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